A

Test out your questions on some of the people who will be in final sample

B

Identify and amend any problems in the question wording, order and format

C

Find out what a trained pilot would think of the subject matter

D

All of the above

A

They rely too much a respondent`s memory

B

They make questions too long, so respondents lose interest

C

They are too abstract and general in scope

D

They confuse respondents by asking about two different things

A

They suggest ways of answering and so may bias the results

B

They create a mismatch between the question and its possible answers

C

They involve negative terms and unnecessary jargon

D

They ask about several different things at the same time

A

Telephone questionnaire

B

Postal questionnaire

C

Delivery and collection questionnaire

D

Online questionnaire

A

Rating Scale

B

Interview

C

Questionnaire

D

Schedule

A

Primary

B

Secondary

C

Both a and b

D

None of the above

A

Biasness

B

Sample Design

C

Research Problem

D

All of the above

A

May be outdated

B

Expensive

C

Already Exist

D

May not be accurate

A

To evaluate its usefulness

B

To assume it is right

C

To locate it via people

D

To combine it with other data

A

To create research instruments

B

To decide on sampling

C

To give direction to primary data collection

D

To observe retail behaviour